What makes your business special?
There are over 1 billion websites on the internet today. Where do you rank? If you search for products and services your business offers, are you at the top?
Given that nearly 90% of internet searchers never make it to the second page of their search results, website placement is key to getting your business recognized.
Search Engine Optimization (SEO) ensures that your website is at it’s best in order for it to rank higher on a search result. It’s the gift that keeps on giving because the more people that are drawn to your site, the higher your ranking gets. There is no reoccurring costs of SEO and once it is done, it keeps working more efficiently.
SEO vs. Online Ads
Online ads are a good way to drive traffic to your site, but for many small businesses, it’s not cost effective to continue to pay every time someone comes to your site. Once you stop running your ads, the traffic flow stops. To make matters worse, with popular browser plug-ins that are designed to block ads, your ad doesn’t even get seen. This is where SEO has the advantage. SEO doesn’t rely on pay-per-click ads to be successful. Online advertisements are a way to boost traffic to your site and boosting your search ranking once you have the proper optimizations in place. It’s a win-win-win situation all around.
Contact us for a zero-obligation business analysis to see how SEO can help you.